Twitter Advertising

Twitter Advertising solutions

Whether you're launching a product, promoting your brand story, or jumping into discussions about what matters most, Twitter Ads help you reach your goals.

Build your influence, discover new audiences, and strengthen your brand with customized solutions. For starters, you should know if you want to run campaigns or simply promote your handle and tweets:

Twitter Ads campaigns

Twitter Ads let you build a tailored campaign around your goals, audiences, and budget. With no minimum spend and flexible management options, we give you the power to promote Tweets, drive traffic to your website, and attract new account followers.

Twitter Promote Mode

When you don’t have the time to manage Twitter Ads but need an always-on promotion solution, look to Twitter Promote Mode. This $99 monthly subscription automatically promotes Tweets and your account — attracting a larger audience each month.

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Expand your influence

With Twitter Ads, you can get more likes, amplify your message, and get more people talking about the things that matter to you most — your cause, project, business, or brand.

Connect with new audiences

People on Twitter are looking for what’s new — for great content and stories from the people, businesses, and brands they’re interested in. Help them discover you.

Control your budget

There’s no minimum budget required for Twitter Ads. Pay only for the specific results you need, such as new account followers or sending traffic to your website.

Objective

Decide what you want your campaign to achieve: raise awareness of a specific Tweet, attract new followers, send traffic to your website, or increase engagement.

Audience

Use targeting features to choose the audience you want to reach. Select geographic areas, the followers of a notable account, or target people's interests.

Bidding

Twitter Ads run in an auction. Decide how much you will pay for each interaction, such as a new follower or a click to your website. Or use automatic bidding, which determines the best bid cost based on your budget and goals.

Budget

There’s no minimum campaign spend. Choose a daily budget for your ads. Consider starting with at least $30/day to consistently reach audiences throughout the day.

Creative

Select the Tweets you want to focus on in your campaign. Choosing 4 to 5 is a good start. Include strong call-to-actions, like “sign up” or “start today.” Avoid #hashtags or @mentions in your copy so that your audience does not click away from your ad.