A review site is a website on which reviews can be posted about people, businesses, products, or services. These sites may use Web 2.0 techniques to gather reviews from site users or may employ professional writers to author reviews on the topic of concern for the site. Early review sites included first ConsumerDemocracy.com which introduced the helpfulness ratings
Review sites are generally supported by advertising. Some business review sites may also allow businesses to pay for enhanced listings, which do not affect the reviews and ratings. Product review sites may be supported by providingaffiliatelinks to the websites that sell the reviewed items.
With the growing popularity of affiliate programs on theInternet, a new sort of review site has emerged - the affiliate product review site. This type of site is usually professionally designed and written to maximize conversions, and is used by e-commerce marketers. It's often based on ablogplatform likeWordPress, has a privacy and contact page to help withSEO, and has commenting and interactivity turned off. It will also have an e-mail gathering device in the form of anopt-in, ordrop-down listto help the aspiringe-commercebusiness person build ane-mail listto market to.
Because of the specialized marketing thrust of this type of website, the reviews are not objective