Marketing Automation Funnels

What is a Marketing Automation Funnel

The “funnel” is a common metaphor used in many marketing and sales departments to describe the process through which prospective leads are converted into paying customers. Though the metaphor remains the same regardless of whether you’re talking to marketing executives or salespeople, what does change is the sense of ownership.

Those involved with marketing, the people who generate the leads to begin with, understandably call it the “marketing automation funnel.” At the other end of the spectrum, sales—those who take the leads and convert them into customers—deem it the “sales funnel.” At the end of the day, the two parties only take ownership of part of the funnel instead of the entire process, misconstruing who “owns” the funnel and leaving it incomplete.

Any lead generation funnel needs to be whole and complete to work properly. Any gaps or holes will inevitably lead to a mess, which distracts departments from other tasks. The disconnect between the marketing and sales departments is a gap in the funnel and the mess it creates hinders organizations from reaching their full potential.

TDM works with and is a certified expert with Sharpspring, InfusionSoft, Active Campaign, Zoho, as well as smaller email funnel automation companies like Mail Chimp, Constant Contact, and many others to create Funnel Automation for lead generation and follow up.  This is a great way to control your customer's journey and a must for any company selling products.

Many Funnel Automation SaaS programs act as Sales and Marketing Software and a CRM..

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