Yelp has remained a leading review site for local businesses.
Although the service industry is no doubt the most present on the site, other businesses are beginning to take advantage.
With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it’s a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.
If your page is optimized correctly, you should start seeing reviews and clicks without having to do much managing to start.
Here’s how to get started with Yelp and how to optimize your business listing.
Encourage Check-Ins:Check-ins occur with the social network Foursquare. It allows customers to check-in to wherever they are and then post that check-in to Facebook for all of their friends to see (this is now more important than ever thanks to theFacebook Graph Search). You can encourage check-ins by offering daily deals on Foursquare, which you can learn more abouthere.
Promote on Yelp:Businesses can place special deals on Yelp, which should help encourage users to visit your Yelp page. While they’re there, why not write a review, right?
SEO for Yelp:As discussed above, you want your Yelp business page to rank just like you want the pages on your website to rank. You can do this with the keywords the appear on your listing as well as trying to earn some backlinks for your page.
The best thing you can do is encourage engagement instead of blatantly asking for reviews. This will help keep things fair and unbiased, and you will be surprised at just how many people want to review your company on their own.