Content marketing is a strategic marketing approach
Focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Instead of pitching your products or services, we are providing truly relevant and useful content to your prospects and customers to help them solve their issues.
At the core of Content Marketing is Inbound Email Marketing.
In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, educate on products and services or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
This day in age, alot of email marketing can be automated, to educate potential customers about your brand or services as well as cross or upsell additional products. When done correctly, inbound email marketing can be very effective way to engage new and returning customers. The best way to achieve this engagement is with a monthly newsletter, blog, or power page.