Why you need to establish Citations for Your Online Business Listing(s)
A local citation is any online mention of the name, address, and phone number for a local business. Citations can occur on local business directories, on websites and apps, and on social platforms. Citations help Internet users to discover localbusinesses and can also impact local search engine rankings.
Citationsare additional sites around the web where you can list your business (i.e. business, industry, location-based directoriesandassociations, etc).
Major Aggregators:within the national citations, there a few super citations or aggregators. They not only are recognized by and provide information to the search engines, but also push out business information to smaller citation sites. These aggregators include:
You can set these up for yourself or use a service like Moz LocalorYextto complete them.
There are countless other free citations you can set up. Avoid sites that look to be of questionable quality or content. I’d also refrain from paying for citations (with the notable exceptions of those listed below).
There are onlythree types of citations that are worth paying for:
Your local chamber of commerce, or other prominent local business directories/groups
Better Business Bureau
Regional or National industry-related associations. For example, Financial Advisors should join the Financial Planning Association (FPA).
Eliminate duplicate citations and citation errors. Duplicates listings, or differing addresses and phone numbers confuse the Search Engines and damage your chances of ranking well.Mozcan help you identify some listing errors.
Set up or Claim YourGoogle My Business Listing
If you do nothing else, you should go toGoogle My Businessand claim and complete your business listing for EACH location:
Decide on your N-A-P (name, address, phone number). It is important that it is consistent across the web. The NAP that you use here should be the same as the one that appears on your website and other business listings.
It is recommended that you include a local number whenever possible
Choose your category(ies) carefully. Google recommends choosing theonethatis best for your business, however, some businesses do require more than one. If you are having a tough time finding the right category, this tool may help.
Fill out your profile as completely as possible. Include your product/service and location-based keywords in your profile.
Include photographs of you, employees, logo, building, etc. Use quality photographs. Need a photographer? Try a Google Trusted Photographer.
Include accurate and up-to-date business hours
Claim Your Business Listing on the Secondary Search Sites