Facebook Ads: A Facebook Advertising Guide for Marketers
If you’re new to Facebook ads or want to add something new to your current Facebook advertising plan, this page is fo...
You Must Win Every Moment of Trust to Win the Moment of Truth
May I have your attention? Do I have your trust? The answers often are not the same. And yet marketers often conflate...
The Facebook Attribution Window: How Facebook Tracks Conversions
Confused by the Facebook attribution model for ads? Wondering which ad should receive credit for a conversion? In thi...