7 Inspiring Ecommerce Call to Action Examples and Why They Work
Your storefront looks great. You've spent a lot of time tweaking it and making sure everything flows properly.
But why aren't any visitors adding products to their cart? You've taken time to advertise your store and it's getting traffic, but it isn't converting.
Perhaps your visitors are having a hard time navigating your store because there isn't a clear call to action. They simply don't know where to click.
In this post, we'll take a look at some inspirational examples of stores that have fantastic call to actions. You'll be able to take their techniques and apply them to your own store.
Let's get started.
What is a Call to Action?
Your call to action is what tells visitors what to do, where they should click, and what to buy. It’s what lights a path to your checkout and turns a visitor into a customer as quickly as possible.
The most obvious example of a call to action is a “Buy Now” button, or a “Shop Now” button on your storefront.
There’s no definitive answer on which button, phrase, styling or size works best, so it’s important to always test and optimize your storefront.
Let’s dig in to what some of the basics are for an effective call to action.
Making an Effective Call to Action: The Basics
While this is something that can be tested, optimized and modified for years depending on your store, it’s good to have a basic understanding of what techniques should be used to make an effective call to action.
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