How Google's AMP project is changing the mobile landscape

Accelerated Mobile Pages (AMP) is an open-source framework led by Google, that’s focused on putting mobile performance first.

By allowing only the most performant design patterns and imposing restrictions on resource-heavy JavaScript, AMP pages are dramatically faster than regular pages. The strategy is worth exploring, as there currently is over two billion AMP pages online, across 900k domains worldwide.

In this article you'll learn:

  • What an AMP page looks like and how to build one.
  • What AMP could mean for ecommerce.
  • How your clients could benefit from AMP.


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